What is JD Power

 J.D. Power is a global market research firm that specializes in consumer insights, data analytics, and consulting services. The company was founded in 1968 by J.D. Power III and is headquartered in Troy, Michigan, USA.

J.D. Power conducts market research across a range of industries, including automotive, financial services, healthcare, insurance, utilities, and telecommunications. The company is best known for its customer satisfaction surveys and ratings, which are widely used by companies in these industries to benchmark their performance against competitors and identify areas for improvement.

J.D. Power uses a variety of research methods, including online surveys, telephone interviews, and in-person focus groups, to collect data from consumers about their experiences with products and services. The data is analyzed using advanced statistical methods to identify trends, patterns, and correlations that can be used to inform business decisions.

J.D. Power's research and ratings are highly respected by businesses, consumers, and industry analysts, and the company has won numerous awards for its research and consulting services. J.D. Power's ratings are often used by businesses in their advertising and marketing materials to demonstrate their commitment to customer satisfaction and quality.

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